Business

May 25, 2020

How to Grow Organic and Genuine Instagram Engagement

Hey guys! If you clicked on this post then I assume you are wanting help with growing your Instagram audience in one way or another. I also assume this is not because you are trying to win a popularity contest, but because you know you have something to offer other people, whether that’s a product, or blog posts, or other meaningful content. No one should ever make you feel bad for wanting to grow. Growth is a GOOD thing and it is something I believe we should always strive for. I grew my business Instagram following to 10K in a little less than 3 years, but most of that growth happened in about 6 months, and I will tell you how.

First, you will notice I didn’t title this post “How to Grow Your Instagram Following,” because the numbers, to a certain extent, don’t really matter. It can definitely benefit your business to reach 10K for the swipe up feature in your stories, BUT if you don’t have genuine followers who enjoy your content and WILL swipe up, it doesn’t even matter. When presenting myself to a company for a collaboration, I always mention engagement because I believe that’s what any good company looks for – someone who interacts with their followers and has genuine relationships with them.

You’ll also notice I didn’t title this “How to Beat The Algorithm,” because it’s not about that either. I don’t pretend to understand the algorithm and I don’t get wound up over Instagram’s games. Is it fair that your feed isn’t in chronological order? I don’t know, probably not. But it is what it is and you can choose to complain about it or make do with what you’ve got. Social media is still a wonderful platform and I’m thankful for it!

If I could only give you ONE piece of advice for growing engagement, it would be to BE engaging. But don’t worry, I’m going to unpack exactly what I mean by that and give you some tips! I don’t pretend to be an expert, but I want to share with you what has worked for me in the hopes that it can help you too!

I do want to point out, though, these tips require time. But if you’re committed to your business and passionate about what you do, it won’t be a problem. You can certainly set healthy boundaries for yourself, and you should. So we’ll talk about that too at the end.

Let’s go!

May 8, 2020

my favorite things: maker edition

Hey guys! In this post I’m going to be sharing all my favorite yarn and tools that I use regularly. I plan to share more behind the scenes in future posts, but this one will mainly cover yarn, hooks and needles, and a couple other things I use almost daily!

I have been crocheting and knitting for almost forever, but when I really started to get back into it after college, I pretty much used whatever yarn I could find. I mostly shopped at Walmart and Michaels for yarn, and I still do sometimes! But after about 7+ years of what some (my husband) may call a yarn addiction (LOL) I have narrowed down my absolute favorites.

Now if you’ve been following me on Instagram, you know I absolutely love and use hand dyed yarn whenever I can afford it. I mean, it’s just so pretty! And I also love to support my friends who are indie dyers. I am also quite obsessed with KnitPicks yarn and use it all the time. I use a lot of “cheap” yarn because I don’t think the price necessarily determines the quality and there is some really great affordable yarn out there.

I get a lot of questions about my needles so I’ll be sharing those and some other random tools I think are essential as well. Hope this helps you on your maker journey!

So let’s jump right in!

March 21, 2020

Shipping on a Budget

Do you feel like you lose half of your profit trying to ship your orders? Depending on your shipping materials, you can lose a lot of time, money, and add more weight to your items. If you’re familiar with the cost of shipping, you know that even 1 oz can add a lot extra shipping cost. I’m sharing everything I use to ship my orders in the hopes that it will help you too!