5 Simple Ways to Grow Your Email List

If you’re trying to grow an online business, brand, or blog, you absolutely need an email list! I saw amazing growth in sales and blog views last year when I finally took my email game to the next level, and started growing and nurturing my email list. I also see an uptick in sales when I send out an email. I send AT LEAST one email a week but sometimes more. Sometimes the hardest part is figuring out how to grow your email list, but I promise it’s not as hard as you think.

On Instagram, you can link the sign up form in your stories, direct them to your link in bio, OR add one of those questions box stickers and have them enter their email address there. You will obviously have to manually enter the emails into your email list, but sometimes I even include this with the link sticker because it actually gets a lot of answers!

Here are 5 simple ways you can get started building your list and attract more subscribers! Make sure you scroll all the way to the bottom to see which email platform I love the most.

1. Coupons

This one is probably the most straight forward, and what most brands offer, but only really works if you have a shop where you sell something. I will usually post a story or post on Instagram saying I’m going to be sending an exclusive coupon code out to email subscribers that week. I don’t currently have a coupon incentive because I now offer a freebie, but one way I nurture my list is by randomly sending out exclusive coupons.

Recently, I have started only offering a discount through my email list for pattern releases. This draws people to your list, and keeps them there. Make sure you start advertising your email list about a week before the list so people have plenty of warnings and time to get on it. Remember, it can take people seeing something multiple times before they finally do something.

2. Freebies

A freebie is a free gift – such as a digital download – that you offer in exchange for someone signing up for your email list. I recently started offering a freebie as an opt-in incentive for my email list. I have a workflow set up that sends the email as soon as the person subscribes, so I don’t need to do a thing! There are so many freebies you could offer depending on your niche. Planners and calendar pages, recipes, patterns for knitting/crochet/sewing, how-to guides, printable tags for organizing, just to name a few. I create my freebies on Canva.

I have a short ebook with all my best tips for growing organic and sustainable engagement on Instagram that you can get for FREE by joining my email list! Just click here to subscribe.

3. Blog Pop-up

Have you ever been on a website and after a few seconds, a little window pops up asking you to join their email list? You can add a pop-up to your own blog with a little bit of coding. Just google how to add it to your site with whatever email platform you are using.

These little pop-ups actually converts really well, especially if you have bomb content on your blog! Make sure to mention your freebie or coupon code incentives in the form.

4. Pinterest

Create pins that advertise your freebie and link to your sign up form! Have you ever seen a pin that says “free guide…” or “free ebook…” Nine times out of ten that link is going to take you to someone’s landing page to sign up for their email list. I have signed up for a lot of email lists to get a freebie. And I stay on the list if they continue sending emails with helpful information!

This is one pin I have on Pinterest that links to my email sign up!

This photo shows a pin on pinterest that converts clicks to grow your email list.
5. Link in Bio

The link in your Instagram bio should always include a way to sign up for your email list no matter what. It can be a fancy landing page, or a page of links, but one of those links should be directing people to your sign up form and letting them know what they’ll get in return. Every time someone clicks the link in your bio to go to your shop, blog, etc. they should see an option to join your email list front and center.


I have tried a few different email platforms over the years and finally settled on Flodesk as my favorite. It is the cheapest compared to competitors and has a fixed cost so you don’t have to worry about the price going up as your list grows. They also have absolutely gorgeous email templates which saves so much time. You can send out a stunning and professional email in less than 10 minutes. If you are worried about the price, I want to tell you that every time I send out an email, I see more sales than I do just posting on Instagram and hoping the algorithm shows people my post. So essentially it pays for itself and more.

I cannot recommend Flodesk enough, but you’ll have to see for yourself! If you use my link, you’ll get a free trial + be locked into 50% off for an entire YEAR. Click here!

I hope this post was helpful! Leave a comment letting me know if you have any tips or tricks you use to grow to your email list!

Do you run a crochet or knitting business? Click here to read the 5 things you need to be successful!

xo, kalley

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  1. 10.8.22

    I brought leads from https://leadsblue.com/ Email marketing was still working on this year and it is still a great way to drive sales and conversions if you know how to use it properly. 🙂